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THE COLD-START PROBLEM

New product.
Unknown demand.

Forecast demand before the sales history exists.

See benchmarks ↗How it works
PRODUCT SALESZero historyEarly sales
HistoryForecast needed
Product history, now, and unknown future demandA conceptual diagram alternates between no observations and a few product-sales observations. An arrow marks the current forecast origin. A wavy future path represents possible seasonal demand, not a measured or predicted result. ? ? ?
HistoryNowFuture demand ?
How much will this product sell?

News & research updates

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Research & industry sources

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Forecast with little or no history

Little or no history
Cold-start forecastingPredict for a new series with no history.↗ Transfer learningReuse knowledge from related forecasting tasks.↗ Zero-shot forecastingUse a pretrained model without task-specific training.↗

Current evidence: new-product launches. Approaches can overlap.